top of page


Untaptd is a marketing communications consultancy providing advisory, research and content creation services to world-leading brands. We set the standard for thought leadership and data is at the heart of everything we do, which is why global firms rely on us to produce high-quality research and insight on their behalf.


We take data privacy and protection very seriously and we are committed to upholding the highest standards of data protection – both for our clients and our research respondents.


Our Privacy Policy tells you what information we collect, how we use it, how long we keep it, and who we share it with. It also tells you about your rights as an individual with regards to the processing of your personal data.

If you have any questions or want to exercise any of your data protection rights, please contact: or +44 (0) 20 3994 1665. 

Lawful basis for processing.

We only process personal information where we have a lawful basis for doing so, the following are the bases that we rely on:

  1. Consent – This is where you have given us explicit permission to process your personal information for a given purpose. For example, if you provide verbatim comments when responding to one of our surveys, we will ask your permission if we want to share it with our clients or publish it in a report. You can exercise any of your data protection rights by contacting us:

  2. Legitimate business purposes – This is where we have a legitimate interest, as a business, to process personal information. For example, where we are providing you with reports you’ve expressed interest in on our website, or to personalise and improve our communications to the benefit of customers and prospects. We take due care to balance our interests against your right to privacy.

  3. Contractual necessity – This is where we have to process personal information to meet our contractual obligations. For example, where we have been instructed to conduct research for a client and you are requested to take part in a market survey.


We collect personal information from and about you for a variety of business purposes, for example we will contact you using a corporate email address with information about our products and services unless you have instructed us not to.


The personal information we process.


Examples of the types of personal information we process include:

  • Basic personal details – such as name, title and date of birth;

  • Personal contact details – such as home address, delivery address, home phone number, mobile phone number, and email address;

  • Work details – such as job title, department, company name, company address, work email address and office phone number.


How we obtain the data:

  • You give it to us (e.g. where you provide your data to us, for example by submitting enquiries or requests to us or signing up to receive communications from us);

  • We collect your data through web cookies and other similar technology (e.g. information about the pages of our site you visit);

  • We research it (e.g. for market research or business development);

  • Our clients provide it to us (e.g. for research purposes).


We process personal information for the following purposes:

  • To communicate with you about our products and services;

  • To learn about your company, interests, preferences or needs;

  • To maintain our business records;

  • To conduct and verify our research;

  • To provide you with and develop our products or services and;

  • To respond to any requests or enquiries you initiate.


Retention time.


Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.


  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.

  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfil such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.


The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.


Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.


How we keep your personal information secure.


We have appropriate technical and security measures in place to help ensure that our data is protected against unauthorised or accidental access, use, alteration, or loss.


We put in place safeguards, such as EU standard contractual clauses, to protect information that is transferred in this way.



Market research.


In the telephone and online research we conduct as a business on behalf of our clients, we collect information that can identify you as an individual. We will also be passed information that is collected by our clients who want us to contact you to ask if you’d like to participate in market research. This information could include your full name, job title, company name, email address, telephone number, postal address, and might also include information about your area of specialisation.


The personal information we collect in this context will be used for the following purposes:

  • To conduct market research surveys, for example we would use the data we hold to contact you to request you to complete our surveys;

  • To report our findings back to our clients, if we ask for your opinions and comments when you respond to our research. We will always inform you where we intend to share this information with our clients;

  • To verify your responses to our market research studies in order to ensure their accuracy (for example researching information about a company or its employees to make sure it’s correct).


We collect supplemental information about you.


We will occasionally supplement the information we have about you with other information we research or receive from third parties. Supplemental information might include personal information (as described above) and additional information about the company you tell us you work for. We source this information using third-party services, such as our research partners, in addition to publicly available information, for example LinkedIn. 


We use supplemental information to facilitate our business objectives; including providing our research services, as well as our own marketing and sales initiatives.


We do not share information with other parties.


We do not use third parties retained under contract to provide technical functionality for some of our services, which includes processing personal data on our behalf.


Your choices related to information concerning you.

We offer you several choices related to information that we process about you. You have the right to:

  • Withdraw your consent for processing such information where we rely on consent to process this information;

  • Request copies of information concerning you;

  • Ask us to change information concerning you where its inaccurate;

  • Specify your communication preferences;

  • Instruct us to not contact you in the future.


If you have any additional questions or concerns about our privacy practices, wish to issue a complaint about our privacy practices, please let us know: e-mail:


Changes to this privacy policy.


Any changes we may make to this privacy policy will be posted on this page. If changes are significant, we may choose to notify you by email or to clearly indicate on our home page that the policy has been updated.

bottom of page