WHAT IS MARKETING COMMUNICATIONS?

Marketing communications, or as it's widely known, 'marcoms', is a crucial part of any business' marketing strategy.  
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Why? Because it encompasses a total view of the many ways that a company can reach out to its market. From paper letters to tweets, and every blog post, banner ad and ‘like’ in-between – it all comes under the umbrella approach of a marcoms strategy.  
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This wide net approach to communication allows companies to tell a continuous story throughout all its channels, one designed to be emotive and exciting in its impact. With a strong narrative threading all your brand’s communication channels together, it’s easier to get people talking, and in turn boost your conversion rates. 
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It seems obvious right? But you’d be surprised how many companies have unnecessary silos and blockages preventing a solid marcoms strategy from being successful. Beyond coming up with brilliant ideas, a good marketing communications team will help create workflows and strategies that gets every department working together – meaning your brand identity is as consistent as possible.